The Turkish Agricultural Machinery Manufacturers Association (TARMAKBİR) is adding another initiative to its global marketing activities. Following successful overseas marketing efforts in strategic markets such as South Africa and Thailand over the past two years, the next destination will be Australia, one of the world’s leading centers for agricultural technologies.
Major Event Happening Concurrently with the Future AG Trade Show
The event will take place in Melbourne from July 29 to 31, 2026, and will coincide with the Future AG International Agricultural Machinery Fair, organized by the German Agricultural Society (DLG). As part of the AGROBRIDGE UR-GE Project, Turkish companies will have the opportunity to showcase their latest technologies at the fair. They will also be able to conduct business-to-business (B2B) meetings with potential buyers and distributors in the region.
Strong Representation with 14 Major Companies
This important event, aiming to bring Turkey’s strength in agricultural machinery production to the Australian market, features 14 leading companies in the sector. The participating brands include: Agromeks, Asyafarm, Başak, Çelikel, Çelmak, Doğanlar, Ege Şaft, Kayhan Ertuğrul, Özbil, Özkan, Paksan, Palazoğlu, Parlayan, and Tınaz.
Objective: Building Lasting Partnerships in the Oceania Market
The assessment conducted by TARMAKBİR (Turkish Agricultural Machinery Manufacturers Association) highlighted that Australia, with its expansive agricultural lands and technology-driven farming practices, presents significant opportunities for Turkish producers. With the vision of “The World Works With Us,” the Turkish machinery sector aims to enhance its market share in Oceania and promote the “Made in Turkey” brand through this initiative.
This program, supported by the Turkish Ministry of Trade’s UR-GE (Support for the Development of International Competitiveness) program, will further showcase the global competitiveness of the Turkish agricultural machinery sector.
